why invest

Make an impression on your clients with our silent salesforce

The effectiveness of calendars as an advertising medium was recently put to the test through an extensive national consumer survey.

Data was collected from over 3,000 phone calls made to homes and businesses. The results were conclusive: Calendars are needed and wanted, in homes and in offices. On all counts, calendars "measured up" as a top advertising medium.

Calendars are a necessity

Like clocks or watches, a calendar is a depended-upon timepiece which is used daily.

• 98% of all homes and virtually 100% of all businesses surveyed were using at least one calendar.

• Households surveyed were using an average 4 calendars per home.

• The typical businessperson averaged 2.5 calendars in his/her immediate work area.

When displayed on a calendar, your message is repeated several times daily - 365 days a year - in homes and offices where buying decisions are made!

Calendars are appreciated

Homemakers and business people appreciate calendars and place a tangible value on them. People will go out of their way to obtain an advertising calendar.

• In homes that had not received advertising calendars, 56% said they would like to, and 50% said they"d make a special effort to get one.

• 59% of businesses not having received an advertising calendar indicated they would like to have one, and 43% would make a special effort to get one.

Calendar distribution builds goodwill. Recipients come to expect and look forward to the advertiser"s calendar at the start of each year. The calendar becomes a symbol of the company"s friendly image, for a favourable and lasting impression.

Calendars have gift value

Because of its usefulness, a calendar is considered a gift. People will purchase calendars at retail if they do not receive them as advertisers.

• 28% of calendars being used in homes and 15% of calendars being used in offices had been purchased by the user.

• 67% of home calendar recipients and 44% of business calendar recipients said they would purchase calendars if they were not provided by advertisers.

Your advertising message is welcomed in homes and offices where other forms of advertising might not be tolerated.

Calendars have sale power

No other medium influences the buying decision the way calendar advertising does.

• 85% of home calendar users surveyed said they do business with the advertiser"s firm.

• 83% of the firms surveyed purchase products or services of the advertiser who supplied them with a calendar, while only 75% did business prior to receiving a calendar.

Calendars help create a "buying habit", cementing customer loyalty to the advertiser"s firm. Whenever your product / service is needed, the calendar will be there, telling who you are and how you can be reached.

Calendars are personal

A calendar becomes a working part of the recipient"s daily routine. Your advertising keeps working, even after the calendar is outdated!

• 65% of homemakers and business people surveyed said they note appointments on their calendars.

• 43% of homemakers and 57% of business people said they use calendars for other notations or for record-keeping.

• 50% of all calendar recipients surveyed said they save their calendars - for pictures, reference to records, recipes, etc.

Individually addressed or handed to each recipient, calendars put your message on a personal level, saying, "This is just for you". You control distribution of calendars, so there"s no wasted coverage. Your message will be seen daily and remembered.

• 87% of household recipients and 94% of business recipients surveyed could recall the advertising message displayed on their calendar.

Every advertising dollar you invest is directed toward the exact market you wish to reach...

And a calendar's long life makes its cost per impression just a fraction of the expense of other advertising media.